2024
Redesigning the Rocketseat Homepage
A Home da Rocketseat é o principal ponto de contato diário de milhares de alunos. O design anterior dificultava a descoberta de novos conteúdos e a organização da rotina de estudos, com componentes grandes demais que escondiam informações importantes.
Neste projeto, liderei o redesign completo da experiência, transformando uma página informativa em um hub funcional que equilibra as necessidades do aluno com os objetivos de negócio.
Product Design • UX/UI Design • UX Research • Design Strategy
85% of users got stuck on the first fold
Heatmaps showed that 85% of tablet users did not go past the first fold of the page. The components were too large, scrolling was excessive, and there was no clear hierarchy between study progress, live events, and offers. The result was a home page that generated confusion instead of guiding the student.
Balancing student and business on the same page
Redesign the Home page to reduce cognitive noise and transform it into a functional hub. The challenge was to balance the student's needs (finding their courses quickly) with the interests of different business areas (education, marketing, community).
From data to layout in four weeks
I facilitated a co-creation workshop in FigJam bringing together Product, Education, Marketing, and Community to map needs and align priorities. Based on Microsoft Clarity data and the impact vs. effort matrix, I redesigned the information architecture: I resized the cards, created a centralized calendar system, and added dynamic filters. I used the consolidated Design System to iterate quickly between versions.
The calendar has become part of the routine
In the first week after launch, the volume of interactions with the new calendar component was exceptionally high. Usage stabilized at a constant level, indicating habit formation. The homepage went from a page that generated doubts and lost clicks to a useful and predictive interface.
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