2023
Redesenhando o Scorecard do Stratws
O Stratws é uma plataforma de gestão de performance corporativa. Seu Scorecard, onde gestores visualizam e apresentam indicadores, era rígido demais: qualquer personalização visual exigia ferramentas externas como PowerPoint ou Google Slides.
Neste projeto, redesenhei essa experiência do zero, criando um editor nativo com suporte a camadas, formas e componentes de dados dinâmicos. O objetivo era simples: que o Stratws fosse a ferramenta final, não apenas o repositório de dados.
Product Design • Operational Efficiency • B2B
The managers were locked out of the platform
Performance managers need to present indicators clearly and aligned with the organization's identity. Stratws had the data, but could not deliver it visually. The result: users would leave the platform, assemble layouts in PowerPoint or Google Slides, and paste everything back manually. A slow process, prone to errors, and one that undermined trust in the product.
Bring the design into Stratws
Eliminar a dependência de ferramentas externas, criando um editor de dashboards nativo dentro do próprio Stratws. Intuitivo o suficiente para gestores que não são designers, e robusto o suficiente para equipes que trabalham com metas e ciclos de avaliação.
Three-step delivery
I divided the delivery into three stages:
Editor foundation: I implemented essential visual organization functions — aligning, grouping, duplicating, and locking elements.
Visual identity: I added geometric shapes so that each company could adapt the Scorecard to its own brand.
Live data: I connected the editor to the system's actual indicators. Targets and values began to update automatically, without manual intervention.
I worked in partnership with Engineering to ensure that the layering logic did not compromise performance.
The Scorecard has become the ultimate tool
The Scorecard has ceased to be a data repository and has become the ultimate strategic presentation tool. Managers started creating and maintaining their dashboards directly on the platform, with real autonomy and without rework. The project has become one of the product's strongest points.
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